Hannover Messe: The trade fair of the trade fairs

That’s all there is to it. The Hanover Fair, HM for short, is the world’s most important industrial fair for capital goods and takes place annually in spring. It brings together various leading international trade fairs, some of which only take place every two years. In addition to its great significance for the business world, it always presents itself as a stage for numerous heads of state.

A partner country is regularly selected to intensify trade relations between Germany and the respective country. In 2016, the USA was the partner country of the Hannover Messe. American President Barack Obama visited the Hannover Messe accompanied by German Chancellor Angela Merkel under unprecedented security precautions. In 2017 it will be the turn of Poland.

Separations from the Industrial Fair

In the course of time, some segments have split off from the Hannover Messe, from which their own trade fairs have developed. For example, Light+Building in Frankfurt and drupa in Düsseldorf were once part of the Hannover Messe. CeBIT, the world’s largest trade fair for information technology, also belonged to the Hannover Messe until the early 1980s.

The key themes of the Hannover Messe are:

  • Industrial automation and IT
  • Energy and environmental technologies
  • Industrial supply
  • Production technologies and services
  • Research and Development

The main theme of the fair for years has been the so-called industry 4.0. But what exactly does this mean and was there also an industry 3.0, 2.0 and 1.0? Industry 4.0 is about the smart factory, which optimises the production process through digitisation, networking and adaptability.

And yes, the “previous versions” actually existed:

Industry 1.0

Put simply, this refers to the industrial revolution in which the steam engine was used for the first time.

Industry 2.0

The second industrial revolution focused on mass production using assembly lines and electrical energy.

Industry 3.0

The third step was the digital revolution, in which automation was driven by electronics and IT.

WUM Design at the Hannover Messe

When it comes to stand construction, WUM Design is always represented at this large trade fair. The companies Imtech, Sun Hydraulik and WIKA for example, which you can also find in our references, have had their exhibition stand realised by WUM Design. The exhibition stands were between 120 and 224 sqm in size. We would also be pleased to advise you on your planning for your trade fair stand.

Hannover Messe in Facts

  • Industry sector: Capital Goods
  • First fair: 1947
  • Frequency: Yearly
  • Next date: 24 – 28 April 2017
  • Visitors: 190 000
  • Exhibitors: 5 200
  • Exhibition area: 200 000 sqm
  • Location: Deutsche Messe AG
  • Website: www.hannovermesse.de

Picture: © Hubertus Blume – fotolia.com