An Exhibit Tells All. “Wow, I am wiped out!!!” … Honestly, I can barely move anymore. I have no idea how many hands have touched me or how many pairs of eyes have admired me. But one thing’s for sure: It was sooooo cool! I never would...
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WUM has been engaged with sustainability for many years. At the end of 2024, an important milestone was reached: certification according to ISO 20121. But what does “sustainability” mean for WUM, and what does this certification...
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R.I.F.E.L. (Research Institute for Exhibition and Live-Communication) has conducted a study on the cost development in the event and trade fair industry. They did so on behalf of fwd: Bundesvereinigung Veranstaltungswirtschaft e.V....
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Girls and crafts don’t go together? You bet they do! On the occasion of “Girls’ Day” on April 28th, 2022, our customer service representative Kim tells us about her “atypical” career path and proves...
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Man is a creature of habit. This is also evident when it comes to trade show participation. Many exhibitors have had their traditional place at the trade show for years, surrounded by the same booth neighbors. Even a change of stand space...
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REWE is answering the question of what the supermarket of the future will look like with its pilot store in Wiesbaden-Erbenheim, Germany. The first Green Farming store revolutionizes the concept of the supermarket and makes green vision...
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The Covid-19 pandemic prevents a lot of people to live to their normal everyday (work) life. The „Corona“ virus is the hot topic everywhere- also for us at WUM. All of a sudden, everybody had to work from home. Rising case numbers,...
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100 years of Anuga Fair? Let me take a look at that! Why go to a trade fair when I can watch everything online? Yes, exactly, that’s what I have been telling myself until today. I am 25 years old and I have to admit that I have...
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Im 100. Jubiläumsjahr dürfen wir den Messestand des Healthcare Unternehmens auf der IFA konzipieren und realisieren. Die Messe gilt als die internationale Funkausstellung mit den neusten Trends der Hausgeräte- und der Unterhaltungsbranche...
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By now everyone knows: InterDive Friedrichshafen will have a sister fair in Frankfurt! The trade fair at Lake Constance is considered as meeting place for the diving industry and all those interested in diving. At the beginning of next...
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Instagram is considered as the social network for photos, videos and images. Since mid-2016, the smartphone app has also offered the Story function. Well, does it look familiar to you? Exactly: Stories have been the significant feature...
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Christmas is considered a time of charity and contemplation. It is spent with people who are close to your heart. With a distance of more than 10,000 kilometres between Germany and Tanzania this is a bit difficult, but nevertheless we...
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You could already see the HDI stand from a distance: bright and luminous, which sparks like a diamond in the exhibition hall of the DKM in Dortmund. The visitors couldn’t help but go to the stand fo HDI Versicherung – they...
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Participating in a trade fair is always something special for every company. It deviates from the normal working day of most employees and demands them in a completely different way. While a lot of time and money is invested in the trade...
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The dmexco stands for digital marketing exposition & conference and is the world’s leading event for the digital marketing industry. Every year, marketing and media professionals as well as technology professionals and creative...
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Light + Building is the world’s leading event for lighting technology. This year the trade fair proved its legitimacy as a leading event once again with an impressive edition held in Frankfurt am Main from 18 to 23 March 2018. As an...
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Every two years, the IAA Commercial Vehicles takes place in Hanover. This year the commercial vehicle industry meets from 20 to 27 September. It is the world’s leading trade fair for transport, logistics and mobility. The IAA is the...
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In the middle of May, Munich will once again be the meeting place for the environmental technology industry. From 14 to 18 May, exhibitors and trade visitors will be exchanging views on future-oriented technologies and innovations. IFAT...
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According to a representative AUMA survey, trade fairs are the second most important instrument in the marketing mix after one’s own website. In 2017, 83 percent of exhibiting companies rated trade fair participation in B2B...
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The running shoe manufacturer Asics in Brazil is currently making a name for himself with a simple but also effective advertising campaign. Actually, you can’t imagine a running magazine being bought because of an ad. But the...
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