Since the middle of last week you can find an online trade fair lexicon on the website of AUMA (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e. V.). According to its own statement, the online encyclopedia is aimed “at young professionals and students as well as industry experts”.
The dictionary contains abbreviations such as “IDFA” or “UFI” for very general terms such as “exhibitor” or “visitor” or technical terms such as “turnover frequency” or “visitor structure test”.
Almost every posted term has links containing further information. You can also use a link in the online catalogue of the Deutsche Messebibliothek to search for the term in question if you would like further literature on the term you was looking for.
Direct links and reading list
It is possible to link to individual entries directly via permalink. This can be found at the end of an article: AUMA. By using the function “reading list” for each entry, you can quickly click together a few terms to save them as a pdf or print them out.
The number of entries with almost 100 terms is still quite limited. Also not all letters of the alphabet are represented yet. However, the trade fair lexicon will continue to grow and be further developed. In case of criticism or suggestions for new terms, we encourage you to send an e-mail to [email protected] .
Conclusion: AUMA trade fair dictionary
Especially in such a complex area as the trade fair industry, a specialist lexicon is very helpful. It will be interesting to see how this AUMA service will develop in future. It remains to be seen whether users will actually accept the offer and actively make suggestions for new terms. Apart from a few, the vast majority of users are rather cautious.
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