R.I.F.E.L. (Research Institute for Exhibition and Live-Communication) has conducted a study on the cost development in the event and trade fair...
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Blog for U.
Girls’ Day- Girls can be carpenters as well
Girls and crafts don’t go together? You bet they do! On the occasion of “Girls’ Day” on April 28th, 2022, our customer...
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Relocation of the trade show- 5 important considerations for exhibitors
Man is a creature of habit. This is also evident when it comes to trade show participation. Many exhibitors have had their traditional place at...
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Perch meets basil: Sustainability at REWE Green Building
REWE is answering the question of what the supermarket of the future will look like with its pilot store in Wiesbaden-Erbenheim, Germany. The...
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Hygiene expert for WUM
The Covid-19 pandemic prevents a lot of people to live to their normal everyday (work) life. The „Corona“ virus is the hot topic everywhere-...
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Nobody cares about fairs anymore…right?!
100 years of Anuga Fair? Let me take a look at that! Why go to a trade fair when I can watch everything online? Yes, exactly, that’s what...
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WUM wins Beurer as a new client
Im 100. Jubiläumsjahr dürfen wir den Messestand des Healthcare Unternehmens auf der IFA konzipieren und realisieren. Die Messe gilt als...
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New on board: The InterDive Frankfurt
By now everyone knows: InterDive Friedrichshafen will have a sister fair in Frankfurt! The trade fair at Lake Constance is considered as...
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Instagram for the B2B area
Instagram is considered as the social network for photos, videos and images. Since mid-2016, the smartphone app has also offered the Story...
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Christmas with our godchildren in Tanzania
Christmas is considered a time of charity and contemplation. It is spent with people who are close to your heart. With a distance of more than...
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Award-winning exhibition stand for HDI Versicherung
You could already see the HDI stand from a distance: bright and luminous, which sparks like a diamond in the exhibition hall of the DKM in...
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Trade fair training: More success at the trade fair
Participating in a trade fair is always something special for every company. It deviates from the normal working day of most employees and...
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dmexco 2017 – The first impression counts
The dmexco stands for digital marketing exposition & conference and is the world’s leading event for the digital marketing industry....
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Light + Building – The shining star in the trade fair sky
Light + Building is the world’s leading event for lighting technology. This year the trade fair proved its legitimacy as a leading event...
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IAA Commercial Vehicles – The International Mobility Fair
Every two years, the IAA Commercial Vehicles takes place in Hanover. This year the commercial vehicle industry meets from 20 to 27 September....
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IFAT – The World’s Leading Trade Fair for Environmental Technology
In the middle of May, Munich will once again be the meeting place for the environmental technology industry. From 14 to 18 May, exhibitors and...
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Trade fair stand and content
According to a representative AUMA survey, trade fairs are the second most important instrument in the marketing mix after one’s own...
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How to show what’s going on at the trade fair stand
The running shoe manufacturer Asics in Brazil is currently making a name for himself with a simple but also effective advertising campaign....
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Agritechnica – The World’s No.1
Blogpost updated in January 2018 On 10th November 2019 the time has come again. The world’s largest agricultural machinery fair begins....
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Job fairs: Opportunities for companies
The supply of qualified workers is declining noticeably due to demographic developments. The approximately 200 recruiting and job fairs in...
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