The running shoe manufacturer Asics in Brazil is currently making a name for himself with a simple but also effective advertising campaign. Actually, you can’t imagine a running magazine being bought because of an ad. But the...
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WUM Blog - Page 2
Blog for U.
Agritechnica – The World’s No.1
Blogpost updated in January 2018 On 10th November 2019 the time has come again. The world’s largest agricultural machinery fair begins. Agritechnica with its 2,900 exhibitors will attract many visitors to Hannover. For a whole week,...
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Job fairs: Opportunities for companies
The supply of qualified workers is declining noticeably due to demographic developments. The approximately 200 recruiting and job fairs in Germany are becoming more and more popular for companies. Here, employers have the opportunity to...
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The OutDoor at Lake Constance
Blogpost updated in January 2018 The international nature sports industry will meet again in summer 2018 at Lake Constance. More than 965 exhibitors from 40 different nations will be presenting their products and services at the...
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Eurobike – a trade fair looks for the way
Blogpost updated January 2018 The sparrows whistle it off the roofs: The future belongs to the bicycle. For some years now, the bicycle has been experiencing a real boom in Germany. Bicycle fairs are also very popular. Eurobike is the...
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Search engine marketing makes your trade fair presence visible
Your website is your flagship. But are you also found on the Internet when people search for your products, services and offers? Websites must constantly evolve through new content and offer sustainable added value, so that they are...
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DKM Trade Fair for the Finance and Insurance Industry
Blogpost updated September 2018 Every year at the end of October the trade fair for the finance and insurance industry, the DKM, takes place. This year it will all happen on 23 October. Dortmund has been the trade fair location since...
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Your trade fair appearance as a business card on the web
Like small appetizers, many companies announce their trade fair presence on the Social Web. In addition, many photos are usually taken on site. Afterwards, these pictures appear on the Facebook fan page or on the company’s intranet....
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Sustainability in companies: Corporate Social Responsibility
Social responsibility plays a major role in the discussion about sustainability. When companies take on this responsibility and manage their operations accordingly, we speak of corporate social responsibility, i.e. sustainable corporate...
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Snapchat at trade fairs – the new trend?
The use of snapchat at trade shows is not yet very popular. However, the new trend offers many opportunities to enrich a company’s marketing concept. The instant messaging app represents a new way of interacting directly with your...
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Fakuma: Plastics technology at Lake Constance
Blogpost updated January 2018 The international trade fair for plastics processing Fakuma has been held in Friedrichshafen at Lake Constance since 1981. Its very special event schedule is directly related to the “K” in...
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The Online Marketing Rockstars Festival
Blogpost updated January 2018 On 22 and 23 March 2018 the Online Marketing Rockstars Festival will take place in Hamburg. The festival location is the Messe Hamburg. As the name suggests, this event doesn’t want to be a fair, it...
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WindEnergy Hamburg – International Wind Energy Industry Meeting
Blopost updated January 2018 The WindEnergy Hamburg, which was first hosted in 2014, is now the world’s largest wind industry congress. As the wind capital of Europe, Hamburg invites wind industry decision-makers from all over the...
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IMEX – Trade Fair for the Event and Meeting Industry
Blogpost updated January 2018 IMEX will take place this year from 15 to 17 May in Frankfurt. It is a trade fair for the tourism and event industry. IMEX describes itself as an international trade fair for meetings, incentives, conferences...
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CeBIT in change
Blogpost updated January 2018 Everybody knows the computer fair CeBIT in Hannover. But hardly anyone knows what CeBIT stands for. It is an acronym, i.e. an abbreviation formed from the initial letters of several words. CeBIT stands for...
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Hannover Messe: The trade fair of the trade fairs
That’s all there is to it. The Hanover Fair, HM for short, is the world’s most important industrial fair for capital goods and takes place annually in spring. It brings together various leading international trade fairs, some...
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5 tips for better press work on the trade fair
Often the accompanying press work for a trade fair comes too short. It goes under in the many organisational to-do’s during the preparation for the trade fair. Unfortunately, this is also a missed opportunity to present your company...
Lesen Sie mehrThe future begins at interzum
Blogpost updated January 2018 In May 2019 the time has come again. interzum, the international trade fair for the furniture industry, will open its doors for 4 days from 21 to 24 May 2019. As the world’s leading trade fair for...
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Automechanika: A trade fair like no other
Blogpost updated January 2018 One of the most important economic sectors in Germany is by far the automobile industry. Vehicles from Germany have been in great demand all over the world for years. In 2015 alone, the industry was able to...
Lesen Sie mehrAfter the fair is before the fair – drupa 2020
Blogpost updated January 2018 Several hundred thousand visitors from almost 200 countries met again at drupa in Düsseldorf. The world’s largest and most important trade fair for print and cross-media solutions took place from 16 to...
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