Actually, the story is quite simple. The story that is best told is the most likely to get stuck. We don’t only know this from our childhood, but we still know it today. We remember stories that are exciting, sad, scary, happy,...
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Blog for U.
Meeting point for retailers – EuroShop 2020
Blogpost updated January 2018 On 16 February 2020 EuroShop will open its doors for five days. Trade and industry have a platform to exchange ideas about the future of stationary trade. The most diverse industries, such as fashion trade,...
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Bauma: The heartbeat of the industry
Blogpost updated May 2019 “The heartbeat of the industry.” This is how the world’s largest and most important trade fair for construction and mining machinery, based in Munich, describes itself on its website. And the...
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ACHEMA fair in Frankfurt
Post updated March 2023 With over 2,000 exhibitors from around the world, ACHEMA is the world’s largest exhibition for the process industry. More than 70,000 visitors attended the latest event in August 2022 to learn about process...
Lesen Sie mehrIMM Cologne – as old as the Federal Republic of Germany
For many entrepreneurs from the furniture and interior design sectors, the year does not begin with the New Year’s Eve fireworks, but a short time later with IMM Cologne, one of the largest international interior design fairs in the...
Lesen Sie mehrThe K 2019 in Düsseldorf
Blogpost updated January 2018 The K in Düsseldorf can look back on more than 60 years of history. In 1952 the fair was organised for the first time by the Nordwestdeutsche Ausstellungsgesellschaft – NOWEA, today’s Messe...
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Support for those in need
At the moment there is one topic in Germany that is of particular interest to us: flight. But we don’t like the word refugee in this context because it categorizes it. For it is mostly people who leave their country, although they...
Lesen Sie mehrStand construction at the dmexco
WUM Design produced a total of 16 exhibition stands at the dmexco 2015. For this purpose, exhibition stands had to be designed and built for around 1,000 sqm of stand space. This was also an international issue: our dmexco customer came...
Lesen Sie mehrWUM Design at Social Web
The whole world is talking about social media. Sometimes more, sometimes less. Sometimes social media is said to be dead already. There are plenty of platforms. Facebook, Twitter and Google+ are familiar to many. With Instagram and...
Lesen Sie mehrIndividual exhibition stand construction – worldwide
Individual exhibition stand construction is a top priority for us, regardless of whether the exhibition takes place in Germany, in close bordering countries such as Austria or Switzerland, or even in Asia or America. Some of our customers...
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QR code: Quick Response with added value?
QR codes have been in existence since 1994. QR stands for “Quick Response”. The small squares contain a link to information that can be loaded onto the smartphone at the blink of an eye. The use of QR codes makes sense at...
Lesen Sie mehrInternorga: Trade fair construction for the leading trade fair for the hospitality industry
Blogpost updated January 2018 Around 96,000 visitors from 35 nations make the Internorga, which is fully booked with over 1,300 exhibitors, the industry’s No. 1 event. For 91% of the exhibitors, it is the leading European trade fair...
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Trade fair presence: bringing a brand to life
Trade fairs and events play an important role as marketing instruments. Marketing experts know about the advantages of a successful trade fair appearance for company presentation. Live communication and multidimensionality characterize...
Lesen Sie mehrNew: AUMA online trade fair lexicon
Since the middle of last week you can find an online trade fair lexicon on the website of AUMA (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e. V.). According to its own statement, the online encyclopedia is aimed “at...
Lesen Sie mehrWUM Design goes America
Since the middle of 2014 WUM Design is represented with its own office in the USA. Jana Guerster is the head of the WUM International branch in Cooper City, Florida, who also looks after our American customers when they exhibit in...
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WUM Design as a Sustainable Company
The certification for sustainable management in direct business communication initiated by FAMAB (Verband Direkte Wirtschaftskommunikation e. V.) has now crossed national borders and is developing into a European certificate. Sustainable...
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WUM Design assumes social responsibility
The Initiative Partnerschaft für Afrika e.V. – engagierte Menschen für eine gemeinsame Sache – was formed about eight years ago as an association of engaged humans in Germany, who would like to support equally engaged humans in...
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